A mark of distinction
The Pure Tin Capsule is the exclusive sign of fine wines and exceptional spirits. It tells of the rigour and savoir-faire of producers of wines and spirits from the very top of the range, it reveals the attention that they pay to the very slightest detail, their love of beauty and attachment to authenticity. The Pure Tin Capsule is the finishing touch to their work, the crowning glory that brings the fruit of their labour to perfection.
Hubert de Boüard let us enter into his universe as a vineyard, and show us his property, where we follow the path for making wine: from the vineyards until the bottling stage. While we discover this personality, we understand his passion about wine, and the importance of details to reach perfection. We realised that his values are in accordance with PURE TIN ® capsules: authenticity, passion and elegance.
Mr.Boüard says: “I believe that in a very explicit way, Pure Tin Capsules and Angélus wines belong to an identical world; we are both in the same reflexion of excellence”.
The ritual
Paz Levinson, elected Best Sommelier of America 2015, reveals us her passion for wine and tell us her relationship within the gastronomy field.
Paz tell us: “I think customers feel rewarded when they see a bottle that’s well presented, a bottle that’s elegant, a bottle that matches the contents. What I really like is to see customers looking at us when we’re opening the bottle, when they watch our every movement carefully. What I like about a pure tin capsule is that when you want to cut the capsule, it can be easily cut. It’s not just a matter of appearance; it’s an aid to the sommelier’s work”.
For connoisseurs, the pleasure of tasting a great wine always begins at the moment it is opened. The pleasure and the emotion linked to this ritual are multiplied by the magical effect of the tin capsule.
Having admired its colour, its embossing, its perfect finish, it is the capsule’s incomparable feel that surprises them and allows them to imagine the sensuous pleasure of a great wine or spirit.Connoisseurs take their time when opening a bottle, that moment of promise that heightens the pleasure.
The pliability of the blade as it cuts the top of the capsule with precision enables them to safely remove the cork with style. They enjoy weighing the top of the capsule in their hand and place it in a saucer where it will soon be joined by the cork. Connoisseurs carefully leave the skirt of the capsule on the top of the bottle as a sign of refinement.
Now they go about removing the cork and get filled with the first precious notes to come to them. For producers of wines and spirits, as for consumers, the Pure Tin Capsule represents the ultimate distinction.
The cap of exceptional wines and spirits
It may seem trivial to open a bottle of wine… yet, the creation of a bottle can take months, years, even decades.
From the dedication of tending the vine, to the oenologist’s vision, not forgetting the designer creating it’s tailor made appeal, opening the bottle is the final step of this journey.
To showcase their extraordinary attention to detail, Whispering Angel has chosen a pure tin cap to adorn each of its rosé bottles. Only a few skilled manufacturers have the craftsmanship to give this noble material the perfect and refined finish it deserves.
Honor this work, open your bottle with delicacy and the artistry it deserves.
It’s heavy, it’s prestigious and it’s a sign of quality.
The capsule is part of the culture of wine.
A good wine means a beautiful bottle, a beautiful label and a beautiful tin capsule… They go together!
When I’m opening a bottle, I look at everything, I feel everything, right down to the slightest detail.
When you’re opening a bottle, the capsule is the first sign, it tells you something good or bad straight away.
Tin capsules are thicker and if they’re embossed too… that’s even better.
Chinese consumers love it and look out for it!
Real luxury!
The embossing is really classy!
At a certain price level for a bottle, the slightest detail should indicate quality, be even perfect!
With a very good wine, I decant it “à la bordelaise”, I put the capsule back on the bottle and put the bottle on the table.


The PURE TIN® seal


The Pure Tin Capsule has created a PURE TIN® seal to denote genuine, Pure Tin Capsules. It is a guarantee to wine and spirit professionals and connoisseurs, who respect savoir-faire and the art de vivre, of the highest quality capsules with certified provenance.
The seal is a symbol composed of a crown and a monogram inspired by the letters S and N (Sn is the chemical symbol for tin, derived from the Latin ‘stannum’) and of PURE TIN® in an original typography. It is a sign of recognition of tin capsules and distinguishes fine wines and prestigious spirits.
The symbol and PURE TIN® are both registered trademarks. Their uses are strictly reserved for members of PURE TIN®.
The PURE TIN® seal can be identified on Pure Tin Capsules or on labels and back labels supplied by PURE TIN®.