News and Views.
DE BOÜARD LENDS SUPPORT TO PURE TIN
The owner of Bordeaux’s Château Angelus, Hubert de Boüard, has given his backing to a campaign launched by closures brand Pure Tin, as it looks to expand further into France and the US.
A trilogy of short films has been produced by the company, which makes tin caps for wine bottles. The first of these stars de Boüard, one of the brand’s most renowned clients. He described Pure Tin and his own grand cru classé wines as being the “same reflection of excellence.”
Sommelier Paz Levinson will lead in the next film. Explaining the inclusion of Levinson, Paloma Castro, communications and PR co-ordinator at Pure Tin, said she represented a “new generation of sommeliers,
bringing a fresh dynamism and energy into the industry.” “She loves contact with the client and that’s why we wanted to have her,” added Castro.
2015 August 01